Meet Michael.

Over almost three decades in commercial roles, Michael has generated more than £20 million in revenue for the organisations he has worked with. He has worked across fashion retail, national brand management, e-commerce at one of the UK's largest employers and regulated digital assets. Output Loop is the operating system he wished those organisations had. He built it first for his own company, and he now runs it for businesses.

Fashion and retail

Michael's love of fashion led him into retail. He started at the menswear retailer Moss Bros, where he managed stores across Watford, Harrow, Luton and Bedford. He then moved into designer childrenswear with Children Worldwide Fashion, which held the licences for labels including Burberry, Chloé, DKNY, Nike and Timberland. He worked with Harrods, Selfridges, House of Fraser and a group of key retail accounts on sales analysis and visual merchandising.

Nine months later he was promoted to UK Brand Manager for Timberland clothing. For three years he ran sales and distribution of the brand across 250 UK retailers. He was then promoted to UK Sales Manager for every label in the portfolio.

Online shopping arrives

At that time, designer brands were built to feel exclusive. Each town had only a few stockists, so that no label became too accessible. Online shopping changed that almost overnight.

Michael was caught in the middle of it. The quicker retailers were opening online stores and selling to customers across the country and abroad, no longer limited to the people who walked through their doors. Some brands wanted those retailers stopped. Competing stockists said they were losing customers to shops with websites. The retailers who had bought the stock said they had paid for it and could sell it as they chose. Working through those six to nine months showed Michael how quickly a new technology can change the way people buy, and how badly businesses that wait can be caught out.

Tesco and e-commerce at scale

After fifteen years in clothing and ten years living in London, Michael moved from fashion into technology. He joined Tesco's F&F clothing offices in Hatfield, Hertfordshire, as a project manager. By then the industry had stopped resisting online shopping and started competing on it. His first project was a new international website for F&F, built to the highest standard of the time and launched successfully.

He spent the next six years at Tesco working across its general merchandise and food websites. Project managers there worked closely with the online, strategy and proposition teams. After years in businesses of around a hundred people, he learned how one of the UK's largest employers plans, builds and delivers change. He then managed projects at the Carphone Warehouse group, which also owned PC World.

Digital assets

The quiet months of the Covid lockdowns gave Michael time to study cryptocurrency and what this new type of asset could mean. By the end of 2020 he had decided to move into the digital asset industry.

In those years the UK market was in its early stages. Most firms were start-ups, and the people working there were building infrastructure that the industry still relies on today. Michael joined Trustology, a digital asset custodian, on a three-month contract to manage its application for authorisation from the Financial Conduct Authority. The application succeeded.

As the project ended, Trustology's head of sales left at short notice. Michael stepped in and drew on his background in account management, brand management and national sales. In his first nine months he grew the company's revenue thirtyfold. That growth supported a strong valuation, and a few months later Bitpanda acquired the company. It now runs as Bitpanda Custody. Michael went on to lead UK sales in the industry for several more years.

Trusted by regulated institutions

For five years Michael's clients were banks, asset managers, exchanges and lenders, including ClearBank, Bullish, CMCC Global, Nexo and Ledger. Very few organisations check their partners as closely. Before they work with anyone, they check who the person is, how the systems work, where the data goes and who can access it. Michael spent those years meeting that standard every day.

He runs Output Loop to the same standard. The systems we build work inside your data, your tools and your customer relationships, and he treats all three with the same care those institutions required.

Why AI, and why now

In April 2026 Michael left digital assets to build a business in artificial intelligence. He has seen this kind of change twice before. Online shopping turned a two-hour trip to a stockist into a five-minute purchase made anywhere. Digital assets turned a bank transfer that took days into a payment that arrives in minutes for a fraction of the fee. He believes AI will change how people work and how much they can achieve to the same degree.

Since April he has studied AI full time. The field is new enough that there are few established courses, and skills learned on one tool often don't carry over to another. He has therefore taught himself most of the main AI tools on the market. His aim is to help lead AI adoption in the UK and to show businesses what these tools can do for them when they are set up properly.

Working with Michael

Michael scopes every engagement himself, makes the judgement calls and stays accountable for the work. Output Loop is based in Hemel Hempstead, working with businesses across Hertfordshire and the UK.

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