Services · SYS-08

Content & Copy Systems

Ad copy generated and tested at speed; ghostwritten outreach that sounds like you.

Most teams don't lack ideas; they lack the hours to turn them into finished copy. We build brief-to-draft-to-review pipelines with a human gate before anything ships: research, drafts and distribution running as one loop, not a backlog.

What you get

  • A pipeline from brief to draft to review, set up for your channels.
  • Ad copy generated in variations and tested.
  • Ghostwritten outreach written to sound like you.
  • A human approval step before anything is published or sent.

Why it holds up

Our own newsroom runs this way. Between 8 July and 19 August 2026 it published 76 articles in 43 days, roughly 1.8 a day, with a human gate before each one. Every article carries a provenance trail, so any piece can be traced back to its sources. Each edition of our newsletter links readers to its sources and is reviewed by a person before it goes out.

Before a model writes for us, it runs our Bench, where we test models on the same small-business briefs, from web pages to marketing content. We use what performs, not what's fashionable.

We work daily in tools such as Perplexity, NotebookLM, Descript and HeyGen, and pick the ones that fit your content.

Tools we use

PerplexityDescriptNotebookLMHeyGen

Related services

How we work

Map. Scope. Build. Run.

  1. STEP 1

    Map

    A free 30-minute systems-mapping call. We find where the hours go, where the leads leak, and where AI actually moves the needle — before you spend anything.

  2. STEP 2

    Scope

    A written diagnosis and a fixed price with a clear deliverable list. No hourly meters, no scope fog — you know the number and the outcome before we start.

  3. STEP 3

    Build

    Delivery in weeks, not quarters — with evidence at every step: working systems, documented workflows, and your team trained inside them.

  4. STEP 4

    Run

    We operate, measure, and iterate after launch. Research, analyse, learn, iterate — the loop that keeps the system improving instead of quietly rotting.

Start with the map.

Thirty minutes, free, no deck required — bring the process that hurts.

Book a mapping call

Fixed scope, fixed price, agreed before we start — no hourly meters.