Services · SYS-02

Lead Qualification & Routing

Every enquiry scored, routed, and followed up automatically, so nothing goes cold.

Leads go cold in the gap between arriving and being answered. This system closes that gap. Each enquiry is scored against rules you agree with us, sent to the right person or sequence, and followed up on a cadence that keeps running when the team is busy.

What you get

  • Scoring rules written down and agreed with you, not hidden in a model.
  • Routing to the right salesperson, team or nurture sequence.
  • Follow-up cadences that carry on through holidays and busy weeks.
  • A log of every decision, so you can see why a lead went where it did.

Why it holds up

We run this kind of scoring on our own work. Our qualification engine discovers businesses in a territory, captures their public web presence and scores each one, keeping the evidence for every record. Every stage reconciles, so records are never silently dropped, and every score can be replayed from its evidence. Your leads get the same treatment: a score you can check, not one you have to trust.

The system is governed and observable. It shows what it did, why it did it, where your data went and where a human signs off. The people stay where judgement matters; the system carries the routine.

It works with the CRM you already have, whether that's GoHighLevel, HubSpot or Salesforce, joined up with n8n, Make or Zapier where needed.

Tools we use

GoHighLevelApifyn8nMakeZapierComposioHubSpotSalesforce

Related services

How we work

Map. Scope. Build. Run.

  1. STEP 1

    Map

    A free 30-minute systems-mapping call. We find where the hours go, where the leads leak, and where AI actually moves the needle — before you spend anything.

  2. STEP 2

    Scope

    A written diagnosis and a fixed price with a clear deliverable list. No hourly meters, no scope fog — you know the number and the outcome before we start.

  3. STEP 3

    Build

    Delivery in weeks, not quarters — with evidence at every step: working systems, documented workflows, and your team trained inside them.

  4. STEP 4

    Run

    We operate, measure, and iterate after launch. Research, analyse, learn, iterate — the loop that keeps the system improving instead of quietly rotting.

Start with the map.

Thirty minutes, free, no deck required — bring the process that hurts.

Book a mapping call

Fixed scope, fixed price, agreed before we start — no hourly meters.