What does your profession look like?
Start with the whole study. Choose a profession or location to see how it compares with the same overall benchmark.
12 locations.
121 professions.
One connected picture.
Explore the places behind the research, or look through the professions represented in the retained records.
Counts show businesses carrying each profession label. A business can appear under more than one label.
The baseline includes all 8,976 businesses. Drill down into 18 selected professions or any study location. All-location comparisons use at least 40 relevant records; local comparisons use at least 10.
Use the comparison to choose a first move.
These figures describe the trade you selected. They do not assess your own business. Start with what a customer can find today, then compare like with like.
How to read the figures
Website and social availability use all businesses in the chosen cohort. Recent posting uses businesses with an accepted social account; the 90-day window ends 8 September 2026. Website scores and review medians use their available numeric records. The dark marker shows the wider category for an all-location selection, or the same trade across all locations for a local selection. Small relevant bases are withheld individually. A missing comparison is never displayed as zero.